At GENESI, our core practice is to inform and inspire our clients, leading the design process from start to finish to bring your dream interiors to lifE.
In today's definition of luxury, happiness takes center stage, and at GENESI, we specialize in crafting that joy for our clients. Our mission transcends conventional design; it's about curating an experience because the journey is just as significant as the destination.
We seek connections with clients who share our values, understanding that this alignment is crucial for the end product to resonate with your vision. It's about creating interiors that genuinely inspire, where the design process becomes an intimate collaboration.
Whether it's a commercial venture or a residential project, investing in our expertise ensures the realization of your unique vision.
Recognizing that you possess the resources but perhaps lack the time, GENESI is here to serve, support, and seamlessly deliver your project. Under the expertise of Alexzandra Giordano, GENESI offers comprehensive interior design and styling. Our highly skilled team is dedicated to designing and managing each project, transforming spaces across the U.S. and internationally.
ALEX & MATT HIBBERD
Entrepreneurs & Homeowner
Coconut Grove, FL
“There are several reasons why we chose Alex over other interior designers to remodel our home. Her presentation and plan were robust, her process followed a clear formula, and she was upfront and honest about costs. Her Friday Roundup emails kept us updated so we wouldn’t feel stressed. In the end, we saved a lot of time and money. Alex is super confident while taking feedback and direction well. She’s reliable and knowledgeable and works with a talented team. Every step of the way, her objective was clear: To make us happy.””
Alexzandra Giordano
Founding Principal, Owner
Originally from Toronto, Canada, Alexzandra’s background in fashion and retail led her to Miami, where Genesi was born. With extensive experience as a Retail Director for various fashion houses in both Canada and the USA, Alexzandra's expertise spans interior design, decorating, Feng Shui, store planning, visual merchandising, and retail operations.
Alexzandra Giordano's career as an interior designer began unexpectedly but thrived through determination and authenticity. Despite not having formal education in design, Alex possessed an innate understanding of textures and interiors, setting her apart from the start. Her intuition and curiosity have guided her designs, resulting in a dynamic and impactful career. Now, with dozens of projects across the United States and Canada, Alex and the Genesi Design Studio team are making a lasting impact with timeless and thoughtful schemes that inspire deep connection and intention in every room they design.
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What is the most impactful lesson you’ve learned in your Interior Design career?
My biggest lesson so far is that no design project is perfect. There is always going to be a mistake, a misorder, a delay, something! I've learned that sharing the journey, the highs and lows, and all the emotions our clients will experience through-out the process, as well as being up-front and as transparent as we can possibly be with our clients is the perfect recipe to navigate through anything that pops up along the way. Our investment in top-tier communication and partnership with our clients is exactly what allows us to bring our projects from design to delivery with ease.
What is your favorite aspect of a project?
I love staring at a blank space, until some crazy patterns, prints, shapes or colors pop into my mind. A lot of designers have a starting point to a room—a rug, walls, or furniture—and they build around it. For me it can be anything; even a color. I'm not married to one singular element, which allows me to be especially creative and experimentative once I do find that one... "thing". I'm also an irregularly shaped, colorful type of designer. I certainly appreciate designing something neutral, calm and simple, but I promise I will always encourage our clients to add a bold pop of something in their space ;). If I had it my way all the time, there'd be animal prints, black, white and some crazy pop of colour nearby.
Describe your next dream project:
I'd like to personally purchase a small boutique hotel on an island and design every single element of it. My background before owning my firm was in retail, so there's something about the marriage between how someone experiences a space, because of how it's designed, and how it functions or performs. That's where my heart sings. Until I can purchase my own, we are READY to take on your next boutique island project, haha!
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Robin Lightstone
Director, Design Operations
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What is the most impactful lesson you’ve learned in your Interior Design career?
One of the most impactful lessons in my interior design career has been the realization that successful design isn't just about creating visually appealing spaces; it's about understanding and fulfilling the needs and desires of the people who will inhabit those spaces. This has taught me the importance of empathy and active listening when working with clients, as well as the significance of thoughtful, user-centered design solutions. This lesson has not only strengthened my design skills but also deepened the trust and satisfaction of our clients, leading to more fulfilling and successful projects. I love the connection and relationships we have the opportunity to create with our clients.
What is your favorite aspect of a project?
My favourite aspect of a project is undeniably the design process itself. Beginning with a blank canvas and crafting a space that fulfills a client's vision is like solving a creative puzzle. It's a journey of problem-solving and creativity where we not only create a visually stunning environment but also ensure its functionality and practicality for the client's needs.
I also find a ton of value in collaborating with Alex, whose design mantra of 'more is more' contrasts with my inclination towards 'less is more'. While our initial instincts may differ, we consistently find common ground, leaning slightly towards Alex's boldness while still honoring the elegance of simplicity. She's taught me so much with each project we work on together.
Describe your next dream project:
My next dream project would be designing a charming cottage or country home. There's something about creating a space that's not just a primary residence that excites me. The emotions involved for the clients are different, and so are the needs. A country home functions in a unique way compared to a city home, offering us a chance to use a different kind of creativity. It's exciting to tackle projects that vary greatly from our past work. We want to ensure each project feels fresh and unique, avoiding any sense of repetition or 'copy and paste' design. Designing a cottage or country home would give us the chance to explore new ideas and approaches.
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